TrueCar, Inc. Privacy Policy

TrueCar, Inc. (“TrueCar”, “we”, “our”, or “us”) powers this automotive information website, which features pricing, performance, technical and safety data available for new and used car/truck purchases at participating dealers (“Service”).

This Privacy Policy describes TrueCar’s collection, use and sharing of personally identifiable information, which may include your full name, e-mail address, mailing address, and telephone number that you voluntarily provide when using the Service (“PII”).

We are committed to safeguarding your PII. You can visit this website without revealing who you are or providing any PII about yourself. By accessing this website or using the Service, you accept and agree to the terms of this Privacy Policy.

Collection of Information

If you browse through this website without providing us any PII, we may gather and store information about your visit, such as your IP address, type of browser and operating system used, date and time you access this website, pages you visit, and if you linked to this website from another website, the address of that website. This information will not identify you and is therefore considered “Non-PII”.

If you use the Service, you may be asked to provide certain personal information, including for example, your contact information. This information will identify you, and therefore is considered PII. Such PII may include your name, address, e-mail address, and telephone number.

Use and Sharing of Information

The information we receive about you or from you may be used or shared by us with our corporate affiliates, dealers, agents, vendors, and other third parties including in connection with your use of the Service. In addition, there may be instances when TrueCar may access or disclose PII or Non-PII, including under the following circumstances: (i) to protect or defend the legal rights or property of TrueCar; (ii) to protect the safety and security of users of the Services or members of the public including acting in urgent circumstances; (iii) to protect against fraud or for risk management purposes; or (iv) to comply with applicable law or legal process. In addition, if TrueCar sells all or part of its business or sells or transfers all or a material part of its assets, or is otherwise involved in a merger or transfer of all or a material part of its business, we may transfer your PII or Non-PII to the party or parties involved in the transaction as part of that transaction.

Cookies, Beacons, and Pixel Tags

From time to time, we may place cookies and web beacons on your personal computer to collect anonymous data related to your use of this website, including website usage analytics, and content and advertising personalization. “Cookies” are small identifiers sent from a web server that are stored on your computer’s hard drive for the purpose of identifying your browser during interaction on websites. Cookies may be used to store items such as identifiers and user preferences. A website may set a cookie to the web browser if the web browser's preferences allow it. A web browser only permits a website to access the cookies it has set, not those set by other websites. “Web beacons” are invisible electronic images, called a single-pixel (1x1) or clear GIF, which can recognize certain types of information on your computer, such as a cookie number, time and date of a page view, and a description of the page where the web beacon is placed.

As set forth in more detail below, we may allow third parties to collect the anonymous data received from cookies and web beacons on our behalf, and to retain and use this data themselves. In addition, we may share this anonymous data with other third parties. To protect your privacy, we do not use cookies or web beacons to store or transmit any PII about you on the Internet. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. If you choose to decline cookies, certain features of this website may not function properly or not at all as a result. You may render some web beacons unusable by rejecting their associated cookies.

Analytics Service Providers

We may allow certain third-party analytics service providers to include web beacons within the pages of this website. We may also share portions of our log file data, including IP addresses, with these service providers for analytics purposes. These service providers aggregate information about what you see and interact with on this website, and then provide auditing, research and reporting for us and our advertisers. In addition, these service providers offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each partner’s privacy policy to better understand the controls available to you. We allow web beacons from and share log file data with the following service providers (click to visit their websites):

Visual Sciences/ SiteCatalyst

None of the PII that you provide to us when using this website or the Service is shared with our third party service providers or advertisers as part of our analytics programs.

Applications and Widgets

We may include an application or widget from a third party on some pages of this website that allows interaction or content sharing by users. “Widgets” are mini-programs that provide specific services or content from a third party. These widgets, such as a Facebook “Share” or “Like” button, are visible to you on the webpage you visit. The third party providing the widget may offer controls for you to manage the widget’s appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you through the third party’s cookies or its registration information. In some cases, the third party may recognize you through its widgets and cookies even when you do not interact with the widget. Please visit the following third-parties’ respective privacy policy to better understand their data collection practices and controls they make available to you (click to visit their websites):


Advertisements, Ad Networks and Other Third Parties

We may allow certain third-party companies to serve advertisements to you and collect anonymous information regarding your use of this website. Typically, these companies are third party ad servers, ad agencies, technology vendors, providers of sponsored content and research firms, and they may include a web beacon within this website to provide customization, auditing, research and reporting for us and advertisers. Because your web browser must request these advertisements and/or web beacons from the third-party’s web servers, these companies can view, edit or set their own cookies, just as if you had requested a webpage from their website directly. These companies may also use these cookies or web beacons to collect information on the website pages we host to deliver you customized content and/or ads on both this and other websites.

We may customize some ads tailored to your interests when you visit certain pages of this website, but we do not provide any PII to an advertiser when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the possibility exists that the advertiser will make the assumption that you are interested in the subject matter of the advertisements.

The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites (click to visit their websites). Please visit each company’s respective privacy policy to better understand the controls available to you. You can also learn more about ad serving companies and opt-out from each of them at the Network Advertising Initiative website or the Digital Advertising Alliance website. Please note this does not opt you out of being served advertising. If you use the Service, you will continue to receive generic advertisements.

Commission Junction


This website contains links to other websites. Such other websites may use information about your visit to this website. Our Privacy Policy does not apply to practices of such websites that we do not own or control, or to people we do not employ. Therefore, we are not responsible for the privacy practices or the accuracy or the integrity of the content included on such other websites. We encourage you to read the individual privacy statements of such websites.


TrueCar uses commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard PII in our possession against loss, theft and unauthorized use, disclosure, or modification. In addition, TrueCar uses reasonable methods in an effort to make sure that the PII we store about you is consistent with the updated information you provide to us.

Changes to this Privacy Policy

From time to time TrueCar may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, changes in the features of the Service, or technology, and such modifications shall be effective upon posting by TrueCar on this website. Your continued use of the Service after TrueCar posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. Therefore, it is important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If TrueCar materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the privacy policy under which it was collected unless you have been provided notice of, and have not objected to, the change. Our privacy policy was last updated on 01/05/2012.

Contact Information and Opt-Out Policy
If you have any questions about this Privacy Policy, or you do not wish to receive any information from us, please contact us at or at:
TrueCar, Inc.
225 Santa Monica, 12th Floor
Santa Monica, CA 90401