TrueCar, Inc. (“TrueCar”, “we”, “our”, or “us”) powers this automotive information website, which features pricing, performance, technical and safety data available for new and used car/truck purchases at participating dealers (“Service”).
Collection of Information
If you browse through this website without providing us any PII, we may gather and store information about your visit, such as your IP address, type of browser and operating system used, date and time you access this website, pages you visit, and if you linked to this website from another website, the address of that website. This information will not identify you and is therefore considered “Non-PII”.
If you use the Service, you may be asked to provide certain personal information, including for example, your contact information. This information will identify you, and therefore is considered PII. Such PII may include your name, address, e-mail address, and telephone number.
Use and Sharing of Information
The information we receive about you or from you may be used or shared by us with our corporate affiliates, dealers, agents, vendors, and other third parties including in connection with your use of the Service. In addition, there may be instances when TrueCar may access or disclose PII or Non-PII, including under the following circumstances: (i) to protect or defend the legal rights or property of TrueCar; (ii) to protect the safety and security of users of the Services or members of the public including acting in urgent circumstances; (iii) to protect against fraud or for risk management purposes; or (iv) to comply with applicable law or legal process. In addition, if TrueCar sells all or part of its business or sells or transfers all or a material part of its assets, or is otherwise involved in a merger or transfer of all or a material part of its business, we may transfer your PII or Non-PII to the party or parties involved in the transaction as part of that transaction.
Cookies, Beacons, and Pixel Tags
From time to time, we may place cookies and web beacons on your personal computer to collect anonymous data related to your use of this website, including website usage analytics, and content and advertising personalization. “Cookies” are small identifiers sent from a web server that are stored on your computer’s hard drive for the purpose of identifying your browser during interaction on websites. Cookies may be used to store items such as identifiers and user preferences. A website may set a cookie to the web browser if the web browser's preferences allow it. A web browser only permits a website to access the cookies it has set, not those set by other websites. “Web beacons” are invisible electronic images, called a single-pixel (1x1) or clear GIF, which can recognize certain types of information on your computer, such as a cookie number, time and date of a page view, and a description of the page where the web beacon is placed.
Analytics Service Providers
None of the PII that you provide to us when using this website or the Service is shared with our third party service providers or advertisers as part of our analytics programs.
Applications and Widgets
Advertisements, Ad Networks and Other Third Parties
We may allow certain third-party companies to serve advertisements to you and collect anonymous information regarding your use of this website. Typically, these companies are third party ad servers, ad agencies, technology vendors, providers of sponsored content and research firms, and they may include a web beacon within this website to provide customization, auditing, research and reporting for us and advertisers. Because your web browser must request these advertisements and/or web beacons from the third-party’s web servers, these companies can view, edit or set their own cookies, just as if you had requested a webpage from their website directly. These companies may also use these cookies or web beacons to collect information on the website pages we host to deliver you customized content and/or ads on both this and other websites.
We may customize some ads tailored to your interests when you visit certain pages of this website, but we do not provide any PII to an advertiser when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the possibility exists that the advertiser will make the assumption that you are interested in the subject matter of the advertisements.
TrueCar uses commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard PII in our possession against loss, theft and unauthorized use, disclosure, or modification. In addition, TrueCar uses reasonable methods in an effort to make sure that the PII we store about you is consistent with the updated information you provide to us.
Contact Information and Opt-Out Policy
225 Santa Monica, 12th Floor
Santa Monica, CA 90401